Hello, my name is James and I own Tackle Industries. A long time ago when I began fishing I had to spend a lot of money to get started. I soon found out that the lures I was purchasing from retail stores were very expensive and some were poor quality. Well, 30 years later things have not changed much so I decided to make my own muskie lures that are both affordable and high quality. I soon realized that it did not take a lot of money to make high quality fishing lure. So, I started my own fishing lure company. Since that day I have expanded into mass production as I realized I could make high quality lures at even better prices for my customers. Today my company can now offer high quality lures for saltwater and freshwater fishing direct to the customer for about 30% to 60% off of retail prices. We bring the savings to you as we do not have the huge markups as the retail stores do. Our goal is to allow our customers that are on a budget to fill their tackle box with high quality lures for less.